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Amazon has focused on being an online retailer, be it weird art stuff or movies or storage. They divested what they focused on - which again, is pretty common. Look at P&G, for example. Or Nestle.

Theil says, the secret is to ask yourself "What do you know to be true, that everyone else assumes to be false" and to do that thing.

Amazon started with books, if I remember correctly.

Then they expanded which many businesses do.

Musk is a bit different.

Businesses expand, but not in the way the article describes. Most businesses pick segments to expand into, whereas Amazon expands into everything that they touch.

Not sure why this was downvoted. I think it was an interesting observation.