Hackers claim to have stolen Pirates of the Caribbean 5 and demand ransom
theverge.com
theverge.com
It's hilarious to claim that the leak of Expendables 3 was the reason it flopped on the big screen. But of course, if I were responsible for the movie, I would clutch at any straw possible.
Free advertising (heck I didn't know this was coming out but now I'll probably see it), and more ammunition to bend the law to prop up their business model.
You can only ransom something if that something has value to the ransomee. I'm not a Disney exec, but I don't really think threatening to leak the movie has much value.
Worst case is that the leak enables negative word of mouth before the films even hit a screen, but execs would only worry about that if they already were insecure about the film. Don't know if that's the case for PotC 5.
Watching a big-budget movie in a theater and watching a pirated version are two activities so dissimilar as not to affect each other at all.
If we were talking about Netflix shows, or DVD releases, then maybe piracy would impact the sales, but a big Disney movie? Nah.
These pirates are either stupid, or non-existent and created by Disney itself.
Dunno, I'd certainly go to the cinema much less if I could just download bluray remuxes on opening nights.
I'd say the biggest difference between the two is the fact that one is available for months before the other.