I would imagine if 320 million people are going to be measured for financial punishment purposes, there would be a startup opportunity in some kind of 3-d scanning appliance that could auto-generate circumference measurements.
Of course where money is involved corruption will develop and inevitably there will be clinics where patients are asked politely to measure themselves and record their own numbers, such that the promised savings will never occur.
We already have a 2D scanning appliance which can measure body fat to 1% accuracy, even for weightlifters. It's called a DEXA scan. Currently scans cost about $50 and take several minutes, so not really practical for screening millions of people every year. But I'm sure engineers are working on improving cost and speed.
https://www.theguardian.com/society/2017/may/17/obesity-heal...