This is a much better (IMO)approach by Nvidia: http://www.fudzilla.com/news/graphics/39762-nvidia-shows-off...
This Facebook optic uses the same technique.
And this Facebook technique clearly doesn't use the same technique. Instead of a focal plane they have a focal surface that isn't restricted to a plane. It might not be noticeably better (who knows) but it's definitely not the same technique.