Google doesn't have support for free products but they certainly do for paid. Whether the support is good or not is another question but it's there.

Just go to https://support.google.com/googleplay/?hl=en and click "Contact Us" in the top right. All the menu items I clicked that don't have straightforward solutions went straight to a menu where within 2-3 minutes I can get live chat or a phone call.

I've also had no problems getting help with my paid Google Apps account when I need it. For cloud there's paid support with a 4-hour response time: https://cloud.google.com/support/