>If you don't really understand the point of apps, ignore them and stick with a single app for your backend. You can still organize a growing codebase without using separate apps.
This is where the article lost me. If this is for building at scale, maybe, I don't know. I never hit a point where designing the project in apps became a problem. Regardless, if you don't know why Django wants to use apps, that suggests you are new to Django and probably not building at scale, so this feels like poor advice. Much of the article is telling readers to do things exactly contrary to Django's philosophy; the problem with that is there are lots of articles and StackOverflow answers out there based on Django's philosophy. There isn't a similar body of reference based on the authors' approach.
I don't know why explicitly naming your database tables is imperative for running at scale. Now we're breaking from Django's convention because some day we might want to stop using Django and we will be annoyed by its table-naming convention? Avoiding "fat models" is another place where it feels more like opinion than anything to do with performance or good design.
It would be good to know what database engine the authors are running into such serious migration issues with-- MySQL?