That's good to know. No "breakthrough" can improve the process by more than another 30%. NREL says the best commercial systems are at 73% today.[1] There's also an additional energy cost for compressing the hydrogen.
That's pretty good. Getting any chemical or electrochemical process up to 73% efficiency is a good result.
I agree that the efficiency is already pretty good and even a "perfect" system would not drastically lower energy inputs further.
Having lower catalyst costs may allow for more installations that are used only intermittently. I know very little about the research in this particular field, but am not surprised that it's seeing more attention.
As intermittent renewable electricity generation continues to get cheaper and replace fossil fuel sources, there's going to be a massive interest in using the large amounts of curtailed energy in someway. California is currently curtailing GWh per day of solar, and there's still a fairly low amount of renewable penetration. The question isn't necessarily about storing hours of energy, but perhaps weeks or maybe even months.
Power to gas to electricity is currently only about 1/3 efficient, but depending on the cost curve of various battery technologies, there could be a big case for generating and storing a few months worth of methane mixed with hydrogen for winter months in the northern hemisphere.
I bet there are likely to be far more research into combining electrolysis with methanation (perhaps with CO2 that's already dissolved in the water) or even chains of carbon.
CNG automobiles, fueled with methane made from surplus renewable energy, might be a way for natural gas to be used in the future. We'll see if its ever economical, but there may be some great use cases for it.