If I'm invested in NVDA should I sell? Is this is a real competitor that will remove NVDA's AI leadership?
Nvidia is the only current credible provider of DL hardware. If Google starts using TPUs then every other company will be forced to buy more Nvidia cards or they will be left behind.
Microsoft is the only exception here: they have some investment in a FPGA based ML solution. Even IBM uses NVidia as their DL solution on Power servers.