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The guy (Chet) gives the money he gets for taking things down to a dog pound. Nice guy. He gets a lot of threats from lawyers, but it looks like no big deal, as all the suits he gets are identical. He probably knows the rules better than the lawyers that threaten him. He could have made billions by extorting incompetent companies in a formal manner, say, settling out of court for a breach of security, or something. I'm not sure this is possible, but it might be.
Also, this means that startups can even beat big corps when it comes to security and privacy.
mS