"Mayor #{city_official} wants to raise YOUR TAXES to line the pockets of their friends at #{local_construction_firm}. Call your alderman and tell him to vote NO on Proposition #{proposition_id}!"

"Mayor #{city_official} wants to pass JOB KILLING REGULATIONS that could put #{comcast_employees.count} of your neighbors out of work! Sign this petition opposing Proposition #{proposition_id}!"

"Mayor #{city_official} wants the GOVERNMENT to take over YOUR INTERNET. Vote NO on Proposition #{proposition_id} to keep your internet free!"

It's not that hard if you don't care about fairness or accuracy.