Uber launches Uber Freight to bring efficiency in the trucking industry

Tesla unveiling their all electric trucks soon and they will have autopilot although obviously not ready for full automation.

Uber is out looking for a business model and that's great; it's just that without self driving capabilities in reality they are just a temp agency with a bad rep operating deep in the red.

I don't get how they get anywhere with this? If your a company that has a lot of freight you get a thousand calls a day from brokers wanting your business.

Perhaps they'd want to avoid getting a thousand calls every day?

Besides, this would be more useful for smaller businesses that don't ship as often.

Not sure how it's different than uship, freightcenter.com, freightquote.com

Sounds like uShip?