Not "operator" in the sense of the person giving it commands, but the entity that ultimately decides where and why it flies.
I think the answer is, lots of news coverage. Probably would have been the same amount if it were a manned one.
Unmanned heavy flight in populated civilian areas isn't a solved problem and probably one that will never be solved. People won't want the risk. Saving $1 on shipping isn't worth it.
But i guess this is similar to how crashes from traffic went down over time. We can take all the precautions, do hundreds of thousands of simulations, and it will get better over time.
Also, AFAIK electric motors directly connected to propellers don't exactly have "idle" mode - they either use power or generate power.
It is possible to do pitch-controlled propellers on a multi-copter. I recall that someone did this once for an engine-powered multi-rotor craft in order to be able to quickly vary the thrust from each rotor (using a servo that actuated the blade pitch via a rod that extended thru the rotor axle shaft) - because such engines usually can't be varied in speed/thrust as quickly as is needed for multi-rotor control.
While simple pitch control is certainly easier than the phase-dependent pitch control required for a helicopter, a pitch-controlled multicopter would lose a lot of the mechanics simplicity that made multicopters interesting in the first place. But autorotation control code for a pitch-multicopter would be an interesting challenge, maybe for the hobbyist who wants to dive deep doing more than just reimplementing stuff that already exists.