After much teeth gnashing and research, we determined that a large segment of our user base was still using WinXP and the encryption protocols we offered weren't available to them.
We didn't think this would be a problem because the current version of the software wasn't compatible with WinXP any longer.
There was some debate internally whether the better fix was to including the legacy encryption protocols or just leave the HTTP version of the site running and use Strict-Transport-Security to move capable browsers to HTTPS.
In the end we had to include the legacy protocols so those customers could use our online store.