Thanks! We're based out of Singapore, so trips to the US at this point are probably something we might not consider, but we're planning to hit a few of the sports conferences in South East Asia to spread the word.
If you vet properly it will be far cheaper than flying, cost a few hundred and could get you some solid contacts anyway.
Ideally, you could have "community (or insert geo location) managers" who have the knowledge to sell (or setup) your software for their leagues for a commission.
Other creative and potential affiliates would be trophy sellers, jersey printers, etc..
Just because it would be an affiliate or referral program, does not mean that it would have to be available to anyone.
Good Luck