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I'm a B2B business, and a lot of our marketing that is working is the cold-calling/emailing. We focus on small businesses so finding the right person to talk to is the most important part, its usually not the boss actually.

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Right. May I ask what kind of conversions do you get on cold calls/emails? As in what percentage return calls or reply to emails, what percentage would want to sign up but think pricing is an issue, and what percentage actually sign up?

How persistent are you with cold-calling/emailing? If people don't respond, do you try to call them one more time?

Btw, love your company logo :)

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