Look I'm a fan but until I see it running some real heavy artillery (Ableton Live 9 Suite, Massive, AmpliTube, and a half-dozen VSTs) in real-time vs. the competition, then it's just another hollow claim. Sure, hardware and performance are getting better. Sure, the Surface Dial is a massive game changer in the long term.

But, look, the problem with marketing to creative people is that they take it sort of as a challenge to prove you wrong. It's like ingrained. Kind of a bad habit, but, hey, it is what it is and I will happily admit I want one of these new devices and would consider it a major upgrade from my current gear.