There has never been a meritocracy in tech, only the illusion of it. 80%+ of any job is about being well-liked, by peers but especially by the upper echelons. 20% is the upper limit of actual job function expected to be performed. If you're faking it well enough to pass the surface inspection and you're well-liked, your job is very secure.

The issue is that, compared to other industries, it's really hard to find people with that 20% in tech, so business people are forced to let political and image ignoramuses (sometimes ignorant to the point of failing to perform basic hygiene) into the club, and forced to try to stuff them in the attic or some other dark corner of the office where they won't ugly things up too much.

Many developers naively interpret this as a ruling meritocracy. The reality is that the business types resent having to do this, and a horrible technology worker with some image consciousness will easily destroy his better-qualified peers.

I'm familiar with a case of a person who can't even code getting himself elevated to a technical directorship with architectural and high-level direction responsibilities through such tactics. He appears to code by merging branches in the GitHub interface, by making vacuous technical-sounding comments in meetings with executives, by occasionally having someone come "pair" with him and committing the changes they make together at his workstation, etc., but if you locked him alone in a room with a blank text editor and said "Write something that does this", he wouldn't be able to do it. And the executives believe in him wholeheartedly and are currently working to install him as the company's sole technical authority. All significant decisions would have to get his approval, despite his being literally the worst technician in the company. All of his decisions up to this point have been politically motivated, aimed at coalescing power within his group and blocking outsiders who may want to contribute.

He was able to get there because he dresses well, he adopted the executive's interests and chitchats with them about these, he walks around the office telling jokes and smiling at people, and generally being what would be considered personable and diplomatic, whereas the other technical people go to their desks, hunker down, and spend their day trying to get some real work done.

Which strategy wins in the long run?