I think the point is that we will give our data and maybe trust to other companies. I don't care if Google is hurt or not. Another company that is more privacy-centric and not creepily tracking everything (anonymized or not) will benefit though.
Agreed, I'm not for/against Google here either. So is there a privacy-centered company that offers what Google does?
Depends what you're looking for. You won't find one single company with as many tendrils as Google... but that's okay, you should be really worried about a company with that many tendrils. If you need email/calendar/contacts, I recommend FastMail, for example, but you're gonna have to get your hardware and your other services from someone else.