Not only is that addage showing its age, even though it's as applicable now as it was from its point of first usage, but I would suggest it's a disgrace that humans both think and act in such a manner. In other words, just because it's free shouldn't mean the user should be the product.

I realize a lot of people will not agree with me, however I tend to think way beyond the general human conception and as a consequence hold to a very different perspective.