and of course, this is to amazon's benefit. the more concentrated their buying power, the more leverage they have over the vendor, the more profits they can squeeze from the entire supply chain, because shit rolls downhill.

most vendors of course will dive head-first into this arrangement with their eyes wide open, because most of them don't think long-term, they want that revenue now cost-be-damned, and quite frankly they're just not as good as the executives running amazon.

see: walmart from 10 years ago. wonder how many of those nice folks made the move from arkansas to seattle recently...