Misjudged is an understatement. There is no appetite for these over-priced "Connected" bikes. They are essentially taking a $1000 Chinese carbon bike and selling it for $1500 with the extra cost attributed to an integrated, non-upgradeable computer and some sensors, all of which can already be found in any given customer's existing smartphone, which can easily be mounted onto whatever bike the customer wants. I don't get why anyone would take a bicycle, something that has a useful lifespan of potentially decades and integrate it with technology that will become obsolete in less than a couple of years. Just because you can put a computer and sensors in something doesn't mean you should or that anyone will pay for it.