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Comment by Overtonwindow | Hacker News Reader

Again, who? I really think a problem with any startup is marketing and getting the word out there. If any startup is able to raise some capital, surely they have some idea about how they're going to make money. I would really love to see the postmortem reports VC's do on failed startups to understand why it happened, and how to avoid in the future. This actually sounds like a great company. I wish I had heard of them ....

Who's next? Blue Apron?

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For Blue Apron, you cook + assemble the meals yourself which does not sound too different, but could be a huge advantage for cost (and quality standpoint vs you expect it prepared well and warm).

So, like -

Online grocery delivery that several nearby grocery stores with a healthy sustaining underlying core business probably already do, and probably for cheaper, or alternately, with call-in ordering if I prefer a lower delivery fee?

Oh.. but it has an 'app',

right.

Blue Apron comes with its own meal kit and instructions on how to make. It's almost like one of those DIY science experiment boxes, but for dinner. This makes it more appealing than the package of what a grocery store could offer. (Or selecting the individual ingredients one by one.)

I tried it and I'll never do it again. Huge waste of money.

I know some folks for whom it was the gateway drug to actually cooking for themselves, but it doesn't make a ton of sense once you've gotten past that. Parting things out of a Peapod order is not a big ask.

Ironically the recipes they gave me were more trouble than I'd normally bother with on a weeknight.

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