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So, like -

Online grocery delivery that several nearby grocery stores with a healthy sustaining underlying core business probably already do, and probably for cheaper, or alternately, with call-in ordering if I prefer a lower delivery fee?

Oh.. but it has an 'app',

right.

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Blue Apron comes with its own meal kit and instructions on how to make. It's almost like one of those DIY science experiment boxes, but for dinner. This makes it more appealing than the package of what a grocery store could offer. (Or selecting the individual ingredients one by one.)

I tried it and I'll never do it again. Huge waste of money.

I know some folks for whom it was the gateway drug to actually cooking for themselves, but it doesn't make a ton of sense once you've gotten past that. Parting things out of a Peapod order is not a big ask.

Ironically the recipes they gave me were more trouble than I'd normally bother with on a weeknight.

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