This is a great example of taking a coasting or downward-trending venture and pivoting into something new, without sacrificing your existing cash flow.
It seems like the proof of concept is going well, confirming that the basic model is sound. What comes next is to scale it up.
The farmers are also researching existing innovations in the field (i.e. harvesters), with the goal of extending those innovations to meet the field's unique challenges.
They are also selling initial product, which although is much more expensive than similar products of this type, is serving to bootstrap continued and expanded production, with the goal of reducing price by increasing supply.
(Huh, I think I went off on a tangent and started taking about Tesla.)
I don't understand why people would throw shade onto this. Not only is this entrepreneurial spirit, it's _successful_ entrepreneurial spirit.
I wish them all the best!
EDIT: Spelling