You could say that if the CEO doesn't improve the offer, you're going to write directly to the board / new investors.
I'm not saying you should do this. Nor am I suggesting it's a good tactic. But it may provide leverage if you need some.
I'm not saying you should do this. Nor am I suggesting it's a good tactic. But it may provide leverage if you need some.
People paying good money for shares will jump at the chance to buy them cheaper.
A CEO closing an investment round may have very different incentives, like not frightening the horses.
[edit, clarity]
Equity is a market. The CEO is offering a price. Maybe the investors are willing to offer a higher price.