It looks like there was a lot of back-and-forth between something like Illustrator, Photoshop and (probably) 3DSmax (the hooks to the Adobe stuff make it a good workflow tool). The lighting and shaders are well beyond anything I've ever been able to do, but there are little -- really tiny -- mistakes in some details (physical dimensions of real-world things us old folks are intimately familiar with that kids wouldn't notice) in his work that tell me these aren't physical mockups (the way we used to do it in the good old days). Still, there's a lot of work represented here.
And the phone and laptop are also rendered in 3D, and then rotated and skinned?
It seems like it would be quite a bit of work to make that cell phone in 3D max (mostly the keys would be annoying to produce).
There isn't any clever way of doing the background though right?