It is a funny read (particularly the line about Vista) but the line that stood out for me was "Here most people will argue that Apple is a hardware company, the software, they’ll say, is there to drive sales of the hardware."
I did actually used to think that, but I've changed my mind now. Apple are a software company, and they make great hardware to drive sales of their software. I love my MBP, but if it was just an expensive windows machine I'd never have seriously considered buying it. I bought it for OS X.
Also, I personally think that the switch to Intel was a massive deal, and changed the fate of the Mac.