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Per a Forbes article on the subject [0]

"Check Point estimated the firm was making millions from the ad clicks, in the region of $300,000 per month."

I imagine your price per click is over-estimated by a couple orders of magnitude, but that's just a guess.

[0] https://www.forbes.com/sites/thomasbrewster/2017/05/26/googl...

somewhere between $250K - $400K a month seems to be the thoughts of various open sources on the matter. That would put it in the $3 - $5 million per year at its peak. Assuming their play took a while to ramp up maybe $25 million total?

Google makes more than $25B/year in revenue so even with a 30/70 payout (30 percent to the fraudsters) maybe .001% of Google's ad revenue?

And that is why people do this stuff. Other than getting booted off the store nothing else will happen to these people who just made tens of millions of dollars.

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