Doesn't mean they're worth investing in, or have prospects to match the valuation (I don't have an opinion either way on that personally, but I enjoy reading others' opinions).
I don't think the idea that they're "doing a good thing" is so cut and dry.
Aren't they producing an astounding amount of waste? And aren't the working conditions uncomfortable at best?
https://www.buzzfeed.com/carolineodonovan/the-not-so-wholeso...
(Not to mention their food model seems to be "30% is crap we need to get rid of, and you will buy it")
Miscellaneous knick knacks for the recipes come in small recyclable paper bags which certainly are made of less material than large grocery store bags.
The only other things I can think of are very small plastic containers for fluids like soy sauce and the ice packs.
Overall I wouldn't be surprised if Blue Apron is slightly more wasteful than going to the store, but it's a small difference at best, at least as far as basic packaging goes.
Either way, needing to recycle is not unique to Blue Apron at all. You can easily go to the grocery store and come back with dozens of bags and packages and wrappings. Plenty of folks don't recycle in those circumstances either.
Disclaimer: I work for one of Blue Apron's competitors, Green Chef.
Err...so do you, yes?
I have friends who liked it for the healthy-food-on-rails aspect and because they weren't very adventurous cooks before trying it.
When I buy carrots, there's usually zero packaging; at most there's a thin plastic back for a bunch of carrots. I also don't buy a single leaf of Kale, and another single leaf of a different variety of Kale. Based on that picture, I'd say the amount of packaging is about twice as much as normal -- just in terms of food packaging, another picture shows the total waste[3], which is two or three times again as much. I think that's pretty significant.
I don't feel like I'm trying very hard, either, and -- even though virtually all of it is theoretically recyclable here by law -- I'm still appaled at how much garbage remains. We should strive to do better, not worse. It's not easy, though, since larger serving sizes tend to lead to spoiled food, which is the worst result of all.
And it's probably a drop in the bucket compared to the footprint of micro-grocery delivery compared to the most efficient alternatives.
[1] https://www.buzzfeed.com/ellencushing/these-are-the-trashy-c...
[2] https://img.buzzfeed.com/buzzfeed-static/static/2015-11/25/1...
[3] https://img.buzzfeed.com/buzzfeed-static/static/2015-11/25/1...
That being said, I left them because I didn't consider them, "healthy food". Now compared to eating out, or fast food or anything yes, they are certainly healthy. But compared to shopping yourself, or healthy food places, they are not healthy. The sodium levels and calories and everything are all very high. This is mostly because healthy doesn't typically taste as good, and there is a larger market for people who want tasty over healthy.
They may eventually offer recipes tailored to low sodium, lower calories, and all like some competitors at which time I'd love to try them again.
"Our connected Press itself is critical to delivering a consistent, high quality and food safe product because it provides: The first closed loop food safety system that allows us to remotely disable Produce Packs if there is, for example, a spinach recall. In these scenarios, we’re able to protect our consumers in real-time. Consistent pressing of our Produce Packs calibrated by flavor to deliver the best combination of taste and nutrition every time. Connected data so we can manage a very tight supply chain, because our product is live, raw produce, and has a limited lifespan of about 8 days."
- Juicero CEO