EDIT: And in case that isn't clear. Imagine you have a botnet, and all of the individual members create a twitter account. All of the twitter botnet accounts follow the 'master'. Who can tweet a command (and corresponding authentication key) to the botnet to say "follow chuck and do up to n things for him, here is his public key". Now Chuck suddenly has all these followers and when the time is right he tweets out his command, "ddos my greatest enemy" and adds his 'proof'. Off they go and blast his enemy. If he was only allotted one command then they all un-follow him.
Basically its social media for botnets.