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FTA (emphasis mine):

>In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.

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They key here is not 'which ads' get shown, but rather which websites will be allowed to show any ads at all.

If this follows the trend of what happened to YouTube advertising (TV 2.0) in that certain websites will be targeted for demonetization without any transparency or consistency, this will open a giant hole for competitors to eat one of Alphabet's core businesses. Perhaps leveraging this use of control over Chrome to effectively cripple competing ad networks with perfectly reasonable ads on websites that don't want to provide profit to Google will open them to litigation as well.

This will be interesting.

Google's Display network is only a small fraction of their advertising revenue.

Search advertising revenue is #1 by far.

Google can make a lot of mistakes in every other vertical. As long as they don't screw up search they can fail as much as they want.

I hope this applies to YouTube!

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