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IMO, this is begging for an anti-trust lawsuit. Google, the largest advertiser on the web, building web browsers that block other networks ads. I believe they're going through with it now partially because they don't expect an active anti-trust presence from the trump admin.

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The post says they'd block ads from their own network that violate the standard as well

Very simply, Google can ensure its own network never violates it's own rules. But other ad companies don't get to set those rules.

> But other ad companies don't get to set those rules.

Strictly, neither does Google, as long as they are following the industry group's standard. Sure, Google is a member of that group and may be able to influence the standard, but so are a lot of other companies, from Facebook to the Washington Post. I doubt any one company can run away with the standard without the others having a say, or at least making a big stink.

The EU doesn't seem shy in that area.

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