Does anyone know why they split these into so many pages? Is it really just ad impressions? I still don't understand that.
I imagine it's also for tracking how far through the article readers get. That would be useful feedback for the writer: "Katy, you lost 44% of the audience after page three..."
At the risk of making that statistic _dramatically_ worse. . .
Heisen-audience-loss-tracking I suppose.
Seriously. I skipped to page 6 simply because I didn't want to keep clicking next, next, next.
This is one of two reasons I will use the Safari Reader (excessive pages and too small fonts).
The Autopager Firefox add-on takes care of the pagination.
Yeah, I love how Safari Reader and the Autopager add-on unpage these sites. I do wonder if and when the site designers will try to fool them.