I guess it worked ok for them, given that they are still doing it. I can never open a Forbes link. Not in a 'disable ad blocker pop-up' sort of way, but it just redirects to the home page. Sometimes it would work after a couple of tries. The upshot is that I never open Forbes links any more.

That's a great question: They're still a company that I read articles from every now and then, so I personally assume they're doing well enough to still exist. How did it work out for them? Not trying to be a snarky bastard here, I genuinely want to know how it worked out for them, because I don't know this story and am too lazy to do research on it right now, and given the tone of your comment, I'd imagine it'll be easier for you to provide me some starting material to give me a head start.

That doesn't seem like as big a deal. Ad blocker users are not uncommon, but not the majority either. "Google users" is quite possibly the broadest demographic you could possibly lose.

I don't know how it worked out for them but I will usually disable my adblocker for sites I like that ask nicely and their adds are not too obnoxious.