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It says in the actual C&D itself, 'a number of other websites that refer to this product use the wording "The Other White Meat" in connection with the product' which would be the "infringing" phrase (from Facebook and TheFrisky).

Now, those links and link text weren't on Thinkgeeks's site, but that fact only serves to make this look even more hastily done and less well-thought-out.

You can't change one word to a close synonym and then claim that your branding is totally different. "The New White Meat" is obviously something that could be confused with "The Other White Meat."

In this case there is no product. While it did not make it through trial, The North Face vs. The South Butt seems more intrusive: http://www.msnbc.msn.com/id/36334733/ns/business-consumer_ne...

There is already an established market for "White Meat" and ThinkGeek is just breaking into it. It's not their fault Pork has created a binary market. It would be akin to Bing entering the search eng... Ah fudge it, it's Unicorn Meat!

mean that no other product can ever refer to itself as "White Meat"?

I'm pretty sure chicken might have a word or two to say on that topic...