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As a user, if I search for something, I want to get the information I was searching for, not an offer to buy that information. A link to a page where I can buy your product is not a search result; it's an ad. And it's totally fair (and possible) for WSJ to be required to pay for their ads on Googles result page, just like everybody else is doing.

(Disclaimer: Working for Google)

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As a user, if I search for something, I want to be told where it can be found. How to retrieve it once I know its location is a separate and independent problem.

A search engine that excludes sources that will require pay to get the information is a much less useful search engine to me, because it has no idea if the information is important enough to me that I will pay to get it if no free source is available.

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