I just noticed that "Entreprenerd: Marketing <for> Programmers" is free as well on your website. Nice!

> A modern web-marketing book that outlines a multi-modal system for growing a website with SEO, Google AdWords/Facebook Ads, Conversion Optimisation, Copywriting/Classic Persuasion/Behavioural Psychology, Google Analytics, Statistical Significance, Email Marketing, and Remarketing. When I launched my first web application it started off with zero traffic. This obviously was not satisfactory so I started a private Berlin-based marketing group with local marketing consultants and tech company owners. During these sessions, I was privy to tactics from marketers working with companies like Goldman Sachs, Amazon Audible, Delivery Hero, ResearchGate, etc. To balance things out, I also conferred with people active in the darker side of internet marketing, like guys running shady coupon sites or selling fitness ebooks. This book is the product of what I learned from these sessions and my own experiments.

This just reaffirms my beleif that a large swath of CTO's aren't doing their jobs as they should be. Having seen the inside of many companies, the ones with the most issues were ones were the CTO would rather be a programmer than be the bridge between IT and the C's and the board. Now, this seems like a well written book with good points, but I don't see a single CTO level reference (other than the payment providers section) to the business and business politics side, which is what is underserved and underrepresented in the boardroom.

The claim here is that this person became an unintential "CTO", and frankly context clues indicate to me their role was anything but. The roles of CTO/CIO are the most misunderstood by the industry in my opinion, so I guess I can't blame the author too much, but it's a bad use of the title.

Man, you're such a talented writer. I got hooked right from the first word and its been a pleasant read.

Couple of questions... Was the note selling industry a niche field at that time ?

Also why do a couple of the articles require FB logins.

Book looks awesome. I guess the hardest thing is naming things and I would think you should put in a subtitle to the book that would describe that it has technical information too (Practical and Business issues you will find creating web apps). At first I expected some kind of fluffy book but you have an incredible amount of detail in this!

Seems like this book is mainly about the author stumbling around due to lack of fundamental understanding and skills. It is awesome that he has been able to get stuff to work despite being a beginner. No amount of experience hacking things together will result in any true real progress, until he learns the basics he will be stuck in beginner trial & error mode each time he gets stuck.

It costs less to take the time to learn or pay a competent professional, than it does to stumble around in the dark. Taking the time to build the core competencies needed to solve simple stuff is more impressive than getting something to work despite not knowing what is going on.

I would upvote this more than once if I could. I can't thank you enough for this. It looks amazing. Let me know if you have a PayPal or some other way I can buy you a drink to say thanks for all your time and effort on this.

#13. What is the point of writing all those units tests if you are still wasting people's time with unnecessary deprecation and patches?

Awesome tips! Particularly like the one about staying behing the version rat race ;)

Is there a version for Kindle?

Unreadable on the mobile + no reader mode support for safari. Such a pity :(

Definitely reading this. Thank you!