> We launched with a workforce of vetted independent contractor (1099) caregivers, who we endearingly referred to as “Heroes”.
How often are pompous titles like that just cheap window-dressing meant to hide some kind of underlying smelly ugliness? I'm getting really skeptical whenever I come across them.
What are some other examples? I know I've seen stuff like this before, but the only other ones I can think of are title/job descriptions like "guru" or "ninja," which are similar but don't quite cover the same space.