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So it is an easy thing to do to at least equal Intel with their vast experience after only a few years...

ARM will be 27 years old this year.

They're talking specifically about Apple's SoCs which have only been produced for a few years (2011?).

Sure. Which are based on twenty years of bootstrapping, at minimum, and the forward, technical trailblazing of Intel et al.

Catching up is easier than pushing the envelope. It's impressive, but it's not earth-shattering.

Still nobody expected Apple to get this good so quickly.