A universal protocol would only handle the "data in flight". The other issue is "data at rest" which is storage problem.
As analogy, SMTP is a universal protocol and yet email giants like GMail/Hotmail/Yahoo exist. They store emails. Average users don't want to point DNS MX records to their laptops running home mail servers 24/7.
- Dropbox-the-client-software simplifies "data in flight".
- Dropbox-the-cloud-storage simplifies "data at rest".
Since storage costs money (e.g. see Amazon Cloud Drive drops "unlimited" plan), it means there would be conflicting business interests from OS vendors at that infrastructure layer. This why a company that was _not_ Apple/Microsoft /Google/Redhat such as Dropbox was able to fill a gap.
1. Rsync has existed since the birth of filesystems.
2. Rsync will seamlessly sync between devices in the way that Dropbox does without the use of a third party. It clearly does nothing to overcome NAT.
It seems like referencing RSync does nothing to substantiate your claim, which still appears false.