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Nice.

This brings up a related point.

How strong are the defensibility and separately the network effects in Algolia's business?

I guess once they have a customer, it might be annoying for that customer to switch. Is that accurate?

But is there any reason for the 101th customer to use Algolia other than the brand? My hunch says no, and that there aren't any network effects.

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Thanks ! Actually 40% of our current beta users are existing Algolia customers. Maintaining separate indexes for every sorting / ranking option and intentionally restricting the application to stay under limit is a drawback that many complain about.

Our On-Premises option is something which a few potential customers have been interested in.

So won't you have the same problem?

Limited customer lock in?

Of course. We are doing our best to build a rock solid product which is fast, flexible, cost-effective with excellent support.

Finally, it is the customers call. They are going to choose what works best for them :)

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