Last week I walked into a T-Mobile store and asked for a new SIM card to replace one I lost. I gave them the phone number and apparently an invalid pin (the sales rep verified that I gave him the wrong PIN). I asked if I should do something else to verify it was my account and nothing. They didn't ask for name, ID, or anything else, and they didn't charge me for the SIM card. I went home and popped it in and my account had clearly been transferred -- I didn't have to do any other activation steps or anything.
Great customer service experience, but horrible security.