Ask HN: What sort of press coverage is best?

The main trade publication that covers my industry has offered to write an article about us — any sort of article, it's totally up to us. We're a pretty small team, iterating on a SaaS service that caters exclusively to this industry. What sort of article should we ask for? A profile of our service? A profile of our founding team? This is the first opportunity we've had for direct press coverage about what we're doing. It's a very open-ended offer, so I'd love to best capitalize on it, but it's so open-ended I'm not sure where to begin, and I don't have much PR experience to draw on. Any suggestions would be greatly appreciated.