Unfortunately, you can't trust Facebook to actually show your posts to other people. Their "algorithm" - a cancerous wart that has infected Instagram too now - means that they show you what they want to show you, not necessarily what your friends post.

I thought it was well known and well complained about that when you post something not everyone sees it. The way my timeline seems to be right now if someone posted they're safe right this moment I wouldn't see it until tomorrow night.

Facebook can't make money off that or make people feel like it's necessary to their lives. Similarly, Facebook couldn't take a cut out of people recovering from these events unless they integrated it into their platform.

This is especially problematic when you consider Facebook’s business model benefits from increased engagement with its platform. Add to that, it also recently stepped into the personal fundraising space. And today, as chance would have it, Facebook announced that Safety Check will be integrating these personal fundraisers (starting in the US).

An FAQ for Facebook’s Fundraisers notes that the company levies a fee for personal donations of 6.9% + $.30, while fees for nonprofit donations range from 5% to 5.75%.