LeadsCon: a crash course in “show me the money”

I'm a big fan of lead-gen of late -- that said, I'm not such a big fan of what many of the higher-ed lead gen providers are focused on, which is volume for volume's sake.

We'll be seeing the fallout of that approach in coming months & years, as the education loan default crisis comes front and center, as graduates of online colleges find that their earning potential doesn't meet their loan payback schedules.

IMO, they should spend more time on how to attract higher quality students for the programs (that is, students who complete the programs and go on to increasing their earning potential), and in the process, they'd build truly sustainable long-term businesses.