I do see the usefulness of that approach, but I also see an amount of risk. A disaster waiting to happen.
Let's say, for instance childpornhere.eth goes live, someone pays and receives mail with pictures of a kidnapped child. Havethisguykilled.eth. Sponsorkillingblacks.eth. tipISISnottoattackyourkids.eth. And so on and so forth.
The bitcoin "hostage" situations that we see now. Famously the encryption viruses, but the same is happening with cloud credentials (e.g. gmail or hotmail accounts used for businesses. Passwords get changed, last mail is "if you want them back pay $1k to <bitcoin address>")
Second, securities fraud. If anything was learned from bitcoin in finance, it's that we cannot live without exchange laws, which bitcoin exchanges did not have. Tradehill, Mt. Gox, Bitcoin central, Bitstake, BitSpark, all and many have gone bankrupt, stealing large investments in the process through outright fraud (TradeHill, incidentally the guy who committed that fraud has a new bitcoin exchange), or through incompetence and getting hacked (which of course could always be just straight up fraud, I mean does anyone buy the Mt. Gox story, for instance ?)
Second, addendum: outright general securities fraud. E.g. sudden changes in liquidity that I'm sure in most cases are mere accidents (well, 2 years ago in most cases, today, I'm not so sure), but cause short-term very quick value changes that even in the accidental cases most people find themselves victims to. More generally, the sale and trade of bitcoin derivatives and the practice of the issuers of said products to invest heavily for short term price changes. Or, causing an artificial and massive drop in liquidity through ddossing an exchange (hell, I've worked for actual financial exchanges and seen people pull this one off, but in bitcoin it's commonplace and unpunished)
Thirdly, tax evasion. People use bitcoin, and eth, to avoid paying 0.2% or so commission to banks. We are to trust that these same (very rich) people have no issues paying 30% or so in tax. Riiiiiiiiiiiiiiiiiiiiiiiight.
Do you really want to allow that ? This is (mostly) what is enabled here.