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Instacart should pivot to a delivery platform enabling other grocers, not running their own last mile operation.

Amazon-level supply chain management and logistics as a service/consultancy.

Like Rosie?

https://www.rosieapp.com/

Safeway uses Rosie in Sacramento and its a terrible experience. Often they show inventory that isn't in stock and as someone who cares about the way things look, the overall website looks like 1998 wants it's tables back.

Amazon started doing grocery delivery in the Sacramento area this year and I haven't touched Safeway again since.

With the Whole Foods purchase I cannot wait for them to completely change how I buy food.

Then that doesn't make sense for Instacart. One or the other will lose.

Not necessarily. Does grub hub as a platform mean that restaurants lose?

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