Same assertions hold true for libraries, and yet most people return books and in good condition.
Also the last interaction I had with a college library was being charged $200 to replace a textbook that had a cup of coffee dumped on it, so in my experience libraries aren't really model replacement-cost internalizers.
When I worked at a hire company, we put a hold on the card for a fixed value for some smaller items - hand tools, things like lawnmowers that we were doing a deal on, or an extra days rent for larger items.
Although actually, the confidence I'm displaying above may be unwarranted. Maybe the hold value was actually a fraction of the full value and then a portion of the rental price went towards insurance. Not sure.