There is no special purpose in these two groups of colluding Americans that grants them special rights to gather data on their non-associates any differently than any other member of the public.
What you can share lets companies store and make decisions based on data they shouldn't have and couldn't share as long as their inputs and outputs look clean.
I,e. Facebook or Google could help you intentionally run a race biased campaign across all their assets as long as they don't tell you any specifics and include a little noise so you can't be sure of any one user's race. All thanks to what they can collect, use, but refuse to share.
They seem like they were doing reddit scraping/Facebook scraping.
Nothing illegal about that.
If the leak would've been published willingly by Deep Root Analytics, there would be no crime (according to current USA privacy rules) here at all, no currently valid reason to jail anyone.