And it's a sad thing when someone's identity hinges upon his being part of the elite, his sports team winning or making lots of money. Those are things to enjoy, surely - but if they get to be cornerstones of your personality, it's time for a reality check.
Sure, that is the way life is for many people, but ... to think that Apple intentionally makes thousands of humans waste hours of their life doing something they hate. A company that is not inherently evil would strive to make the consumer experience joyful and uplifting. But this ... reducing humans to masochistic consumer zombies with large bladders instead of brains - it's a waste of life.